Wall Street Journal 2026-03-08-3
Can AI Replace Humans for Market Research?
$100M Series A announcement dressed as trend piece. CVS's "95% accuracy" claim is backtested against known answers — the real test is predicting unknown findings, which nobody's shown. Digital twins for market research are a cost/speed optimization, not a new form of intelligence. The hard-to-reach population simulation (chronic disease patients from sparse data) is where overconfidence becomes actively dangerous.