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Every essay mourning AI's death of human consultation is describing the product the labs refuse to build. Trust, not truth, is the scarce asset: provenance and positive human-attribution become priced layers once the Granta prize scandal supplies the consumer-grade catalyst. Detection stays a losing arms race; attestation that a human was load-bearing is the durable, unbuilt trade the AI companies keep leaving on the table.
Pew clocking 53% pessimism vs 16% optimism on AI and creativity landed the same day WSJ put 'AI Rebellion' on the front page — sentiment confirmation, not signal. The actual signal is the Rosenbaum book (fabricated quotes, author unrepentant) and Granta using Claude.ai to evaluate AI-suspected prize submissions landing in the same week: legitimacy is collapsing precisely where output verification was never built. Every CMO reading the WSJ piece has the same question their CTO hasn't answered yet — where in our stack does a Rosenbaum incident happen to us.
